Do you have a content site with lots of pages? You could easily earn some extra income by putting up some Google Ads. The following 10 Google AdSense Tips are a surefire way of leading you in the direction of setting up ads on your pages in the right way.
Tip #1: Your Ads Should Be Kept Above the Fold
You shouldn't have to scroll down the page in order to see your ads. Many people do not have the time to bother to go below the fold.
Tip #2: Do Not Have More Than 4 Ads Per Page
By this, I am not referring to the ad blocks but the individual ads. The better Google ads are placed at the top so the fewer ads that are displayed the more money you will get per click.
Tip #3: Stick With the Medium Rectangles
The 250x250 rectangle that displays 3 ads is a good choice. You can split test with other ad blocks, but the medium rectangle looks and converts better. However, this may not always be the case.
Tip #4: Banners and Skyscrapers are Dead
Just ask the experts. Many people will simply ignore these types of ad formats. They are recognized by people as an advertisement and adverts are usually of little interest.
Tip #5: Blend, Blend, Blend
You may have heard this one many times before, but the truth is, many of us have become ad blind. If it looks like an ad, we usually ignore it. That is why your ad needs to blend in with the look and feel of your site. To accomplish this you will need to use the same text size and color as well as background color. Blend the border into the background, but....
Tip #6: Keep the Links Blue
It doesn't matter what color your text or background is, your AdSense links should remain the same blue as all your other links. Here's why, people see blue text, they think it is a link and will click on your ads if they are interested.
Tip # 7: Don't Put Ads on Empty Pages
Without content on your web pages, how is Google supposed to know what your page is about? They will simply guess and display ads that are completely irrelevant.
Otherwise, you can update your page with content but then you will be required to wait up to 2-3 weeks for the ads to be change, because that is how long it may take before they re-crawl your pages again.
Tip # 8: Are Your AdSense Ads Relevant to Your Content?
You will need to check on this from time to time. You may occasionally find an ad that is not relevant to the content of your site. It might be that your meta tags need to be changed, or it could simply be a word in your content that is messing things up.
Tip #9: Set Up Channels
If each page has more than one ad unit, it is wise to set up a channel for each of those units. Or if there is only one ad unit on each page, then you can set up a channel for each page. Channels help to keep track of what ads are or are not working.
Tip #10: Keep a Close Eye on Your CTR
CTR stands for Click Through Ratio. This is the total number of clicks divided by the total number of page views multiplied by 100. A page with low CTR may require more relevant content. If you follow these 10 Google AdSense tips, you can expect a 5-10% CTR. If not, you might want to start changing things around some.
There is no guarantee that you will make as much money as you want, but I do know for sure that if you ignore these 10 Google AdSense Tips, you are leaving a lot of money on the table.